The Pralus house
Our history
A family and gourmet saga
The Pralus house was born in Roanne, where Auguste Pralus opened a pastry shop in 1948. His creativity combined with the quality of the products he worked on earned him immediate success. In 1955, he created the famous Praluline® , a pink praline brioche which quickly became the city's specialty. It was that same year that he obtained the prestigious title of Meilleur Ouvrier de France pastry and chocolatier. Taking over the family business, his son François created the chocolate factory and developed a network of boutiques where his range of chocolates as well as Praluline®, made before the eyes of customers by the pastry chefs, were distributed.
Our historyThere is a real typicity depending on the origin of the bean, the terroir and the know-how of the planter. As with great wines, we can speak of cocoa vintages.
EXPERTISE
Everything is made in Roanne and I am proud of it,” explains François Pralus, who works with exceptional raw materials from South America, Africa and the Indian Ocean.
Discover our chocolateEXPERTISE
“A well-buttered brioche, with a good dose of homemade pralines”
Discover PralulineEXPERTISE
Pink pralines, dried fruits coated in chocolate or candies, bites to enjoy without moderation!
Discover our confectionery
The permaculture garden
A single site for employees
Business project initiated in 2017 by Hugo Pralus, the permaculture garden is intended to be both a green lung reclaimed from an industrial wasteland, a meeting and sharing place for employees, but also an educational tool.
The garden
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in 1948
Auguste and Noëlie Pralus create their pastry shop in Roanne
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in 1955
Auguste Pralus wins the title of Best Pastry Worker in France.
The same year, he invented Praluline.
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in 1988
François Pralus takes over the family business.
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in 2000
François Pralus creates the Chocolate Manufacture in Roanne.
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in 2003
François Pralus launches the Pyramid of the Tropics
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in 2004
François Pralus creates his Plantation in Madagascar.
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in 2005
François Pralus invents the Barre Infernale.
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in 2007
Opening of the first store in Paris.
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in 2016
Hugo Pralus joins the family business.
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in 2017
Creation of the permaculture garden in Roanne.
And creation with Vincent Ferniot of Carré de Café®.
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December 25, 2023
Noélie Pralus celebrates her 104th birthday!
IT’S HAPPENING AT PRALUS...
Le retour de notre Calendrier de l’Avent !
Il revient pour Noël 2026 en édition limitée. Pensé pour être partagé à deux, il réunit 48 gourmandises à découvrir au fil des 24 jours...
The Pralus store in Charlieu rejoins the Pralus family
The Pralus store in Charlieu will officially become part of Pralus from October 1, 2026. After 25 years under the direction of Ema Hébert, Ümmü Ivars will take responsibility for this historic loca...
Brut de Plantation Chocolate Bar: Autumn’s New Arrival
The crunch of cocoa nibs, the character of Madagascar cocoa. Discover Brut de Plantation, a new 75% organic Madagascar dark chocolate bar, made from Criollo beans and combined with cocoa nibs from ...
