
Our history
A family and gourmet saga
The Pralus house was born in Roanne, where Auguste Pralus opened a pastry shop in 1948. His creativity combined with the quality of the products he worked on earned him immediate success. In 1955, he created the famous Praluline® , a pink praline brioche which quickly became the city's specialty. It was that same year that he obtained the prestigious title of Meilleur Ouvrier de France pastry and chocolatier. Taking over the family business, his son François created the chocolate factory and developed a network of boutiques where his range of chocolates as well as Praluline®, made before the eyes of customers by the pastry chefs, were distributed.
Our historyThere is a real typicity depending on the origin of the bean, the terroir and the know-how of the planter. As with great wines, we can speak of cocoa vintages.



EXPERTISE
Everything is made in Roanne and I am proud of it,” explains François Pralus, who works with exceptional raw materials from South America, Africa and the Indian Ocean.
Discover our chocolateEXPERTISE
“A well-buttered brioche, with a good dose of homemade pralines”
Discover PralulineEXPERTISE
Pink pralines, dried fruits coated in chocolate or candies, bites to enjoy without moderation!
Discover our confectionery
The permaculture garden
A single site for employees
Business project initiated in 2017 by Hugo Pralus, the permaculture garden is intended to be both a green lung reclaimed from an industrial wasteland, a meeting and sharing place for employees, but also an educational tool.
The gardenIT’S HAPPENING AT PRALUS...

Un incendie paralyse la production de chocolat à Roanne
Un incendie s'est déclaré dimanche dans les vestiaires de la manufacture, entraînant l'évacuation du site. La production du jour a dû être détruite. Pralulines et pâtisseries étaient absentes des b...

Looking back on a week of chocolate
La 29e édition du Salon du Chocolat 2024 s'est achevée le 4 novembre à Paris Plus de 90 000 visiteurs se sont pressés porte de Versailles, entre dégustations, démonstrations pâtissières, conférenc...

Pralus at the 2024 Chocolate Show
A regular at the Paris Chocolate Show for over 25 years, Pralus will be present at Porte de Versailles from October 30 to November 3, 2024 for this event which brings together all the players in th...