In the historic heart of Roanne, a town renowned for its gastronomic wealth, there is an essential address for lovers of chocolate and pastry: the historic Pralus boutique,master chocolatier in Roanne. This brand, synonymous with tradition, innovation and excellence, invites us to discover a world in which cocoa is king and Praluline is queen.
Pralus: your master chocolate maker in Roanne since 1948
Since its founding in 1948 by Auguste Pralus, the Pralus house has been distinguished by exceptional know-how and an unwavering passion for quality pastries.
Excellence and mastery to which was added the creation in 1955 of the emblematic Praluline©, this unique brioche with pink pralines which today is the pride of the house and the happiness of its customers who do not hesitate to queue up to taste it.
Discover our boutique in downtown Roanne, opened in 1948, where Auguste Pralus invented Praluline® in 1955. Here, from the decoration to the products in the window, the family heritage is very present. You will be able to explore our range of original chocolate bars, discover our intense 45% milk chocolate, our Infernal Bars, our candies, ganaches and pralines, our pink pralines, our hazelnut, almond or almond specialties. pistachio.
Our artisanal approach, from the rigorous selection of cocoa beans to their transformation into fine chocolates, allows us to reveal to the taste buds what makes Pralus a reference in the world of chocolate. This gourmet journey is not limited to a simple tasting, it also allows a true immersion in the French art of living, where tradition and modernity combine for the pleasure of the senses.
4 shops to delight gourmets
The history of Maison Pralus in Roanne begins in 1948, when Auguste Pralus decided to open his own pastry shop, rue Charles-de-Gaulle, in the center of Roanne. This step will not only be the opening of a store, but the birth of a place which will become the meeting point for gourmets and the curious, who come to admire the impressive sugar sculptures of the person who will win the title of Best Worker of France of pastry and confectionery a few years later. It was 1955, the same year he created Praluline.
In 1955, the quality of Auguste Pralus' work was recognized nationally when he obtained the prestigious title of Meilleur Ouvrier de France. This distinction crowns his unfailing commitment to excellence and reinforces his desire to constantly innovate in the delicate art of pastry. In 1988, his son, François Pralus, took over with the same determination and passion, before, a few years later, opening other stores, first in Roannais, then in Paris and Lyon.
Under his leadership, the Pralus house developed by relying on the heritage of family know-how and by expanding the activity linked to cocoa, his dream. . The desire to pass down and the family passion that has characterized the Pralus house since its beginnings makes the Pralus boutiques a must for all lovers of chocolate and traditional pastries.
Two pastries in Roanne
In the heart of Roanne, Maison Pralus deploys its gourmet universe through two emblematic addresses:
- 8 Rue Charles de Gaulle, the very first store, opened by Auguste Pralus in 1948
- Les Halles Diderot at 35 Rue Diderot, the second Roanne store, opened in Les Halles by François Pralus in 2003
These boutiques, showcases dedicated to the passion for chocolate and pastry, embody the excellence of the know-how perpetuated today by François Pralus.
Although Praluline© is unanimously loved by gourmets, the know-how of the Pralus house is not limited to this emblematic brioche. You will also discover a wide range of chocolate bars subject to meticulous bean selection and blending, which demonstrate François Pralus' expertise in making chocolate from bean to bar.
These Roannaise boutiques reflect the Pralus family's commitment to offering exceptional products, where each creation tells a story of passion, tradition and craftsmanship.
By passing through the doors of these chocolate pastries, lovers of sweets will enjoy an extraordinary taste experience, marked by the quality and authenticity of Pralus products.
