The Pralus house

Our history

A family and gourmet saga

The Pralus house was born in Roanne, where Auguste Pralus opened a pastry shop in 1948. His creativity combined with the quality of the products he worked on earned him immediate success. In 1955, he created the famous Praluline® , a pink praline brioche which quickly became the city's specialty. It was that same year that he obtained the prestigious title of Meilleur Ouvrier de France pastry and chocolatier. Taking over the family business, his son François created the chocolate factory and developed a network of boutiques where his range of chocolates as well as Praluline®, made before the eyes of customers by the pastry chefs, were distributed.

Our history

There is a real typicity depending on the origin of the bean, the terroir and the know-how of the planter. As with great wines, we can speak of cocoa vintages.


Bean to bar: chocolate from bean to bar

Everything is made in Roanne and I am proud of it,” explains François Pralus, who works with exceptional raw materials from South America, Africa and the Indian Ocean.

Discover our chocolate


The inimitable Praluline

“A well-buttered brioche, with a good dose of homemade pralines”

Discover Praluline



Pink pralines, dried fruits coated in chocolate or candies, bites to enjoy without moderation!

Discover our confectionery

The permaculture garden

A single site for employees

Business project initiated in 2017 by Hugo Pralus, the permaculture garden is intended to be both a green lung reclaimed from an industrial wasteland, a meeting and sharing place for employees, but also an educational tool.

The garden


in 1948

Auguste and Noëlie Pralus create their pastry shop in Roanne


in 1955

Auguste Pralus wins the title of Best Pastry Worker in France.

The same year, he invented Praluline.


in 1988

François Pralus takes over the family business.


in 2000

François Pralus creates the Chocolate Manufacture in Roanne.


in 2003

François Pralus launches the Pyramid of the Tropics


in 2004

François Pralus creates his Plantation in Madagascar.


in 2005

François Pralus invents the Barre Infernale.


in 2007

Opening of the first store in Paris.


in 2016

Hugo Pralus joins the family business.


in 2017

Creation of the permaculture garden in Roanne.

And creation with Vincent Ferniot of Carré de Café®.


December 25, 2023

Noélie Pralus celebrates her 104th birthday!


All news
RSE: un jardin en permaculture à la Manufacture de Roanne

CSR: a permaculture garden at the Manufacture de Roanne

After planting cocoa and pepper trees in Madagascar, Maison François cultivates its garden in town, with its employees. In Roanne, corporate culture also rhymes with ecology and permaculture.

Du cacao dans le jardin de la maison Pralus à Roanne

Cocoa in the garden of the Pralus house in Roanne

Recycle waste from chocolate manufacturing. This is what the Pralus house practices in Roanne in its permaculture garden with cocoa bean skins.

La recette de la Praluline Perdue !

Lost Praluline Recipe

Immerse yourself in the heart of the deliciousness of the Lyon Street Food Festival 2024 with our creation approved by nearly 5,000 festival-goers: the Praluline Perdue.