The Pralus house
Our history
A family and gourmet saga
The Pralus house was born in Roanne, where Auguste Pralus opened a pastry shop in 1948. His creativity combined with the quality of the products he worked on earned him immediate success. In 1955, he created the famous Praluline® , a pink praline brioche which quickly became the city's specialty. It was that same year that he obtained the prestigious title of Meilleur Ouvrier de France pastry and chocolatier. Taking over the family business, his son François created the chocolate factory and developed a network of boutiques where his range of chocolates as well as Praluline®, made before the eyes of customers by the pastry chefs, were distributed.
Our historyThere is a real typicity depending on the origin of the bean, the terroir and the know-how of the planter. As with great wines, we can speak of cocoa vintages.
EXPERTISE
Everything is made in Roanne and I am proud of it,” explains François Pralus, who works with exceptional raw materials from South America, Africa and the Indian Ocean.
Discover our chocolateEXPERTISE
“A well-buttered brioche, with a good dose of homemade pralines”
Discover PralulineEXPERTISE
Pink pralines, dried fruits coated in chocolate or candies, bites to enjoy without moderation!
Discover our confectionery
The permaculture garden
A single site for employees
Business project initiated in 2017 by Hugo Pralus, the permaculture garden is intended to be both a green lung reclaimed from an industrial wasteland, a meeting and sharing place for employees, but also an educational tool.
The garden
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in 1948
Auguste and Noëlie Pralus create their pastry shop in Roanne
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in 1955
Auguste Pralus wins the title of Best Pastry Worker in France.
The same year, he invented Praluline.
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in 1988
François Pralus takes over the family business.
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in 2000
François Pralus creates the Chocolate Manufacture in Roanne.
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in 2003
François Pralus launches the Pyramid of the Tropics
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in 2004
François Pralus creates his Plantation in Madagascar.
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in 2005
François Pralus invents the Barre Infernale.
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in 2007
Opening of the first store in Paris.
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in 2016
Hugo Pralus joins the family business.
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in 2017
Creation of the permaculture garden in Roanne.
And creation with Vincent Ferniot of Carré de Café®.
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December 25, 2023
Noélie Pralus celebrates her 104th birthday!
IT’S HAPPENING AT PRALUS...
Pralus at the 2024 Chocolate Show
A regular at the Paris Chocolate Show for over 25 years, Pralus will be present at Porte de Versailles from October 30 to November 3, 2024 for this event which brings together all the players in th...
Tribute to our work medalists
Longevity in the company in the spotlight at Pralus. Five work medalists decorated for 20 and 30 years in the company.
How Pralus became a big name in chocolate
Bean to bar chocolate has been a specialty of Pralus for almost 40 years.
