A New Pralus Boutique in the Heart of Savoie
Pralus continues its story with the opening of a new boutique in Chambéry, at 1 place Porte Reine. From 10 November 2026, visitors will be able to discover the Maison’s specialities at this new address, marking Pralus’s first location in this Alpine region.
The boutique is designed to bring Pralus closer to its existing customers while introducing its expertise to new audiences. A Pâtissier and Maître Chocolatier since 1948, Pralus brings together several distinct worlds. Alongside Pâtisserie and Chocolaterie, Confiserie, Glacerie and Épicerie complete its offering. All these specialities will be available to discover in Chambéry.
Discover Pralus’s Specialities
Among the Maison’s must-try creations, La Praluline® holds a special place. This iconic brioche filled with pink pralines was created in 1955 by Auguste Pralus. It will be joined by other brioche specialities, including Pépites de Chocolat and Mousseline.
As in most Pralus boutiques, customers will also be able to watch the pastry chefs at work. Behind a large glass window overlooking the workshop, the brioches will be shaped on site, offering a glimpse into the techniques and expertise behind their preparation.
Every morning, the aroma of freshly baked brioches will fill the boutique and drift out into the street. The scent of pralines and butter will accompany the start of the day, giving passers-by and customers alike a taste of what awaits them inside.
In the Chocolaterie section, the boutique will feature the single-origin chocolate bars, showcasing the distinctive characteristics of different cocoa-growing regions, as well as the Pyramide des Tropiques.
Featuring ten colours, the Pyramide reflects Pralus’s signature colour palette, also seen on the brand’s shopping bags, which have become a familiar sight in the towns and cities where Pralus is present.
The boutique will also offer a selection of confectionery, ice creams and sorbets, alongside grocery specialities, bringing together the Maison’s full range of indulgent treats under one roof.
A New Boutique Celebrating Pralus’s Craftsmanship
Founded in Roanne, in the Loire region of France, in 1948, Pralus continues to expand while remaining true to the values that define the Maison: pastry-making and chocolate-making expertise, distinctive specialities and boutiques designed as welcoming places to discover its creations.
The new Chambéry address becomes the 28th Pralus boutique in France.
Whether discovering La Praluline®, Pralus chocolates and other Maison specialities for the first time, or returning to familiar favourites, visitors are invited to step inside and explore the world of Pralus.
Practical Information
Maison Pralus – Chambéry
1 place Porte Reine 73000 Chambéry, France
Opening date: From 10 November 2026
Services: In-store shopping · Click & Collect
Opening hours: Monday to Saturday: 9 am – 7 pm | Sunday: 9 am – 1 pm
