A New Chapter for Charlieu’s Historic Store
Established in Charlieu since 1993, the Pralus store is entering a new chapter in its history. From October 1, 2026, it will officially become part of Pralus, following twenty-five years under the direction of Ema Hébert.
This transition marks a new chapter for this historic location, while preserving the identity and connection with its customers in Charlieu.
After many years supporting the store, Ema Hébert is now handing over the reins to Ümmü Ivars, who has been part of the team for eight years. She will take responsibility for the store, alongside Delphine and Angela, ensuring a smooth transition and continuity.
A Seamless Transition
For regular customers, little will change: the store will remain at the same location, with the same team and Pralus identity. Customers will continue to find all of Pralus’ specialities, from Praluline and chocolates made from carefully selected cocoa beans to pastries and other creations from the brand.
The only change is that the Thivoyon corner will no longer be maintained following the transition.
With this integration, the Charlieu store becomes the 27th Pralus store in France, further strengthening the brand’s presence in its historic region.
Practical Information
Pralus – Charlieu
12 rue Charles-de-Gaulle
42190 Charlieu
+33 (0)4 77 69 06 19
Opening hours:
Tuesday to Thursday: 8:30 am–12:30 pm and 2 pm–7 pm
Friday and Saturday: 8:30 am–7 pm
Sunday: 8:30 am–12 pm
