Our history

Our background history

It was Auguste Pralus who invented the delicious Praluline, a tasty bun bread that stimulates our taste-buds, steeping us in the enchantment of childhood memories at the first mouthful.

August Pralus, who was born in Mars in the Loire in 1920, opened his first pastry-shop in Roanne in 1948.

He was a pastry cook of great talent and in 1955 he obtained the envied title of Meilleur Ouvrier de France, an award he won because of his skills and his demanding quality standards. He subsequently became Chairman of the Pastry Cook’s Union, then member of the Culinary Academy of France, Chevalier of Arts, Sciences and Letters and finally the great honour of the French Order of National Merit was bestowed upon him.

Auguste Pralus.

The Praluline, one of his own personal creations has been a great success for many years, celebrating its sixty anniversary of good taste in 2015 and has now become one of our traditions.

Today his son, François Pralus, has taken over the boutique and is carrying on the tradition of excellence of the house, offering chocolate of a very high standard of quality.

 Auguste Pralus.
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